Edward Georgevic  / Engineer & Designer
All work Client Website · Live

Avon Capital Estates — a commercial property brand, rebuilt from the ground up.

A complete redesign and rebuild of a commercial property investment firm's website — engineered for a sharper aesthetic and intuitive navigation, delivered directly with the leadership team and launched with Board approval.

Role
Web Designer & Developer
Client
Avon Capital Estates
Worked with
CFO & Co-Founders
Outcome
Board-approved & launched
Avon Capital Estates homepage hero
The redesigned homepage — a confident hero over aerial estate photography, with headline metrics established above the fold.

The brief

Avon Capital Estates (ACE) is a commercial property firm managing warehouse and business space across the UK. Their existing site no longer reflected the quality of the business — the architecture was hard to navigate and the visual language felt dated next to their track record of 25+ years of reliable performance.

The founders wanted a digital presence that matched their reputation with prospective tenants and investors: sharper, fresher, and far easier to move around.

My role

I led the redesign and development end-to-end, collaborating closely with the CFO and co-founders through daily and weekly sync calls to align on direction, refine ideas and pressure-test decisions.

  • Restructured the site's information architecture for intuitive navigation.
  • Designed a cleaner, more modern visual identity for the site.
  • Built the front-end and prepared the platform for launch.
  • Presented the finished site to the Board of Directors for approval.
Avon Capital Estates 'Building long-term relationships' section
Property locations section with key statistics
Avon Capital Estates detail view
Clear storytelling, credibility metrics and a browsable property portfolio — every section earns its place. Tap any image to enlarge.

The approach

I anchored the design around trust. Commercial property decisions are high-stakes, so the homepage leads with proof — 193 units under management, 25+ years of performance, 100+ years of combined team experience — before asking anyone to act.

From there, the narrative builds: the firm's service-oriented philosophy, a stats band (1.5M ft² managed, 94%+ average occupancy, 26 properties), and a browsable, location-led portfolio so prospective tenants can self-serve.

The outcome

The project concluded with a successful presentation to the Board of Directors, who approved the platform for launch.

“Successfully spearheaded the redesign and development of the ACE website, transforming the digital presence with a sharper, fresher aesthetic and an intuitive, user-friendly navigation experience.”

— Project summary, delivered with the CFO & Co-Founders
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